The Trend of Customization

DC Comics released a new logo today that reinforces the growing trend of personalization and customization. The logo can be tailored to suit each individual character. In an age where technology and the Internet increases the likelihood of depersonalization, I find that the pushback towards self-expression and  customization declares our need to be human, to not be just one more cog in the wheel. We want to be significant. We want to be counted.

I’d suggest to you that significance comes from a matrix of three factors: Continue reading