Duane Litfin has an interesting response to the well-known quote erroneously attributed to St. Francis. While I think that Litfin sets up a false analogy equating verbal and non-verbal communication with word vs. deed, I think his emphasis on the explicit and verbal proclamation of the Gospel is an important one. It’s not enough just to do good works. They must be done in Jesus’ name, and you’ve got to speak it. It can’t be implied.